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Color-coded price system

weird question, but why does Disney go by a color-coded pricing system? Most tags will say “orange” and you need to reference a chart for the price.

Initially, i figured It was a marketing tactic. You don’t see the price, you want It, you buy It.

Then i figured It may be just to make things easier. Rather than pricing individual tags, they just add a color…but each product has a unique bar code anyway..

Just curious..

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